Agenda

Day 1

Monday – December 14, 2009

Continental Breakfast Will Be Available From 8:30am-10:00am

7:30am-8:30am Social Media Boot Camp
Neal Schaffer, Author of “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn”
@nealschaffer

8:50am-9:00am Welcome
Bob Fine
Cool Blue Company LLC
@bobfine

9:00am-9:30am Keynote Presenter
Beverly Macy, CEO
Gravity Summit
“Twitter Changes Everything”
@BeverlyMacy

9:30am-9:50am Michele Mattia, Founder & Strategist
Life Design
“Becoming a Part of the Conversation and Making a Difference”
@Lifes_Dash

9:50am-10:10am Alan Rosenblatt, Ph.D., Associate Director of Online Advocacy
Center for American Progress Action Fund
“Engaging Influentials on Twitter to Shape Policy Debates”
@drdigipol

10:10am-10:30am Rory S. Cooper, Director of Strategic Communications
The Heritage Foundation
“From Campaigns to Governance: Building Support Through Social Media”
@RoryCooper

10:30am-10:50am Break

10:50am-11:10am Michael C. DeAloia, Tech Czar
LNE Group
“The Four Pillars of Social Media”
@TechCzar

11:10am-11:30am Steve Arnold, President
Arnold Information Technology
“Bridges in Dataspace: Google and Traditional IT Infrastructure”
@BeyondSearch

11:30am-11:50am Chris Cillizza, Writer of “The Fix”
The Washington Post
@TheFix

11:50am-12:10pm Jennifer Kaplan, Partner
Greenhance
“Can Twitter Improve Government Customer Service?”
@Greenhance

12:10pm-12:30pm Kyra Reed & Nic Adler
MarkyrMedia and NicAdler.com
“A Story of Joining Forces Among Competitors As Example For Government Agencies”
@kyrareed & @nicadler

12:30pm-1:30pm Lunch Break

1:30pm-2:00pm Keynote Presentor
Ted Nguyen, Manager of Public Communications & Media Relations
Orange County Transportation Authority
“Transforming Transportation With Social Media”
@TedNguyen

2:00pm-2:20pm Jason Therrien, President
Thunder::Tech
“Social Media & Government – Hand-in-Hand”
@JasonTherrien

2:20pm-2:40pm Craig James, Cat-Strat
IDEA Generation Session
@cjamescatstrat

2:40pm-3:00pm Zachariah Miller, Program Analyst
Intergovernmental Solutions, GSA’s Office of Citizen Services
“Accessing Free Social Media Tools Using Apps.gov and GSA’s Terms of Service Agreements”
@zgovernment

3:00pm-3:30pm Break

3:30pm-3:50pm Pat Aufderheide, Professor and Director
Center for Social Media, School of Communication, American
University
“Copyright and Fair Use in a Social Media Environment: Safe, Legal and Creative”
@paufder

3:50pm-4:10pm Open

4:10pm-4:30pm Kety Esquivel, New Media Manager
National Council of La Reza
DC Director of Latinos in Social Media
“How The Latino Community Is Embracing Social Media”
@KetyE

6:00pm-7:00pm Town Hall – Registration/Networking

7:00pm-10:00pm Town Hall Meeting

An open discussion exploring how Social Media can play a fundamental and transformational role within our government, as we ask the question: Will Social Media be a defining force of today’s modern democracy?

Following the recent call from the White House to explore job creation opportunities at all levels, a portion of this Town Hall will be focused on exploring the benefits that social media can contribute toward job growth.

The Town Hall will be highly spirited, interactive and wrapped in a social context. Input and ideas will be documented and channeled to policy makers and public officials after the conference.

Opening Interview with Johnathan Holifield, Trim-Tab Leadership

Town Hall Panelists

1) Beverly Macy, CEO
Gravity Summit
@BeverlyMacy

2) Owen JJ Stone, Founder
Inquiring Mindz Media
@ohdoctah

3) Neal Scaffer, Author of “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn”
@nealschaffer

4) Ted Nguyen, Manager of Public Communications & Media Relations
Orange County Transportation Authority
@TedNguyen

5) Jason Therrien, President
Thunder::Tech
@JasonTherrien

Day 2

Tuesday – December 15, 2009

Continental Breakfast Will Be Available From 8:30am-10:00am

7:30am-8:30am Social Media Boot Camp
Neal Scaffer, Author of “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn”
@nealschaffer

9:00am-9:30am Keynote Presenter
David J. Molchany, Deputy County Executive
Fairfax County Government
“Public Engagement at the Fairfax County Government”

9:30am-9:50am Nancy Floreen, Montgomery County Councilmember at-large
w/ Jed Millard – Aide to Councilmember Floreen
Montgomery County Government, Maryland
“Social Media & Local Government – Using Facebook, Twitter, and Blogs to Connect to Your Constituency”
@NancyFloreen

9:50am-10:10am Mark Stelzner, Founder
jobangels
“Using Twitter To Solve The Unemployment Crisis – One Person At A Time”
@Stelzner

10:10am-10:30am Brian Dresher, Acquisition Marketing Manager
USA Today
“Engaging Audience and Staff in Social Media: USA TODAY’s Tips for Government Employees”
@bdresher

10:30am-10:50am Break

10:50am-11:10am Wayne Moses Burke, Executive Director
Open Forum Foundation
“The Many Faces of Twitter and Constituent Engagement”
@wmburke

11:10am-11:30am Paul Berman, Special Projects Manager
Carbonfund.org
“Green Marketing in Web 2.0″
@carbonfundorg

11:30am-11:50am Craig D. Norris, Attensity Government Services
Attensity Corporation – Government
“Twitter Mining & Analysis: How do you cut through the noise to reveal facts, links, patterns, and trends.”
@craigdnorris

11:50am-12:10pm Randall Kempner, Executive Director
The Aspen Network of Development Entrepreneurs (ANDE), The Aspen Institute, Washington
“Global Connectivity and Social Media: Global Economies & Policy Making”
@rkempner

12:10pm-12:30pm Craig James, Cat-Strat
IDEA Generation Session
@cjamescatstrat

12:30pm-1:30pm Lunch Break

1:30pm-2:00pm Special Remote Presentation
Hille Hinsberg, State Chancellery
Republic of Estonia
“My Better Estonia”
@hilleh

2:00pm-2:20pm Gary Zukowski, Founder & President
TweetMyJobs
“TweetMyJobs – Eliminating the noise on Twitter”
@garyzukowski

2:20pm-2:40pm Lauri Stevens, Principal
LAwS Communications
Department Chair, Web Design & Interactive Media, The New England Institute of Art
“Changing The Way We Serve, Protect and Interact With Our Citizens Through Social Media”
@lawscomm

2:40pm-3:00pm Tyler Suchman, Partner/Chief Strategy Officer
Dennison+Wolfe Internet Group
“From the Sylmar Earthquake in 1971 Through the Hudson Bay Crash in January 2009, Follow the Evolution and Role of Social Media Through Various Emergencies and Crises”
@tylerojai

3:30pm-3:50pm Stacy Cromidas, Scholar, Lawyer, Investor, Director, Volunteer, Facilitator
Supreme Court Network
“Keep On Tweeting in the Free World: The Medium Is The Message in the Twitterverse”
@stacy_92037

3:50pm-4:10pm Ben Ilfeld, Co-founder and Chief Operating Officer
Sacramento Press
“Igniting Change Through Community Engagement”
@newspress

4:10pm-4:30pm Phil Baumann, RN & CEO
CareVocate LLC
“Health Care Uses of Social Media: How Will HIPAA Cope?”
@PhilBaumann

6:00pm-7:00pm Town Hall Registration/Networking

7:00pm-10:00pm Town Hall Meeting

An open discussion exploring how Social Media materially impacts how we currently govern, make decisions and implement policy within our society at the local, state and federal levels.

A portion of this Town Hall will explore the future opportunities and efficiencies that social media can bring to healthcare.

The Town Hall will be highly spirited, interactive and wrapped in a social context. Input and ideas will be documented and channeled to policy makers and public officials after the conference.

Opening Address by

Kevin Powell, Activist, 2008 Democratic candidate for Congress in New York City, and Author of 10 books, including his latest, OPEN LETTERS TO AMERICA
“Social Media, Activism, and the New American Leadership”
@KevinPowell

Town Hall Panelists

1) Walt Rickli, Place-Maker, Designer, Artist
Walt Rickli Studio; Ontario, Canada
Subject Matter Expert on Governmental Decision-Making Regarding Civic & Public Spaces

2) Pamela Sandy, CFP; CEO, President
Confiance, LLC
Subject Matter Expert on Public-Policy and Consumer Advocacy Regarding Credit, Finance & Insurance

3) Lauri Stevens, Principal, LAwS Communications
Department Chair, Web Design & Interactive Media, New England Institute of Art
@lawscomm

4) Phil Baumann, RN & CEO
CareVocate LLC
@PhilBaumann

5) Brian Dresher, Acquisition Marketing Manager
USA Today
@bdresher

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