Day 1

Monday – December 14, 2009

Continental Breakfast Will Be Available From 8:30am-10:00am

7:30am-8:30am Social Media Boot Camp
Neal Schaffer, Author of “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn”

8:50am-9:00am Welcome
Bob Fine
Cool Blue Company LLC

9:00am-9:30am Keynote Presenter
Beverly Macy, CEO
Gravity Summit
“Twitter Changes Everything”

9:30am-9:50am Michele Mattia, Founder & Strategist
Life Design
“Becoming a Part of the Conversation and Making a Difference”

9:50am-10:10am Alan Rosenblatt, Ph.D., Associate Director of Online Advocacy
Center for American Progress Action Fund
“Engaging Influentials on Twitter to Shape Policy Debates”

10:10am-10:30am Rory S. Cooper, Director of Strategic Communications
The Heritage Foundation
“From Campaigns to Governance: Building Support Through Social Media”

10:30am-10:50am Break

10:50am-11:10am Michael C. DeAloia, Tech Czar
LNE Group
“The Four Pillars of Social Media”

11:10am-11:30am Steve Arnold, President
Arnold Information Technology
“Bridges in Dataspace: Google and Traditional IT Infrastructure”

11:30am-11:50am Chris Cillizza, Writer of “The Fix”
The Washington Post

11:50am-12:10pm Jennifer Kaplan, Partner
“Can Twitter Improve Government Customer Service?”

12:10pm-12:30pm Kyra Reed & Nic Adler
MarkyrMedia and
“A Story of Joining Forces Among Competitors As Example For Government Agencies”
@kyrareed & @nicadler

12:30pm-1:30pm Lunch Break

1:30pm-2:00pm Keynote Presentor
Ted Nguyen, Manager of Public Communications & Media Relations
Orange County Transportation Authority
“Transforming Transportation With Social Media”

2:00pm-2:20pm Jason Therrien, President
“Social Media & Government – Hand-in-Hand”

2:20pm-2:40pm Craig James, Cat-Strat
IDEA Generation Session

2:40pm-3:00pm Zachariah Miller, Program Analyst
Intergovernmental Solutions, GSA’s Office of Citizen Services
“Accessing Free Social Media Tools Using and GSA’s Terms of Service Agreements”

3:00pm-3:30pm Break

3:30pm-3:50pm Pat Aufderheide, Professor and Director
Center for Social Media, School of Communication, American
“Copyright and Fair Use in a Social Media Environment: Safe, Legal and Creative”

3:50pm-4:10pm Open

4:10pm-4:30pm Kety Esquivel, New Media Manager
National Council of La Reza
DC Director of Latinos in Social Media
“How The Latino Community Is Embracing Social Media”

6:00pm-7:00pm Town Hall – Registration/Networking

7:00pm-10:00pm Town Hall Meeting

An open discussion exploring how Social Media can play a fundamental and transformational role within our government, as we ask the question: Will Social Media be a defining force of today’s modern democracy?

Following the recent call from the White House to explore job creation opportunities at all levels, a portion of this Town Hall will be focused on exploring the benefits that social media can contribute toward job growth.

The Town Hall will be highly spirited, interactive and wrapped in a social context. Input and ideas will be documented and channeled to policy makers and public officials after the conference.

Opening Interview with Johnathan Holifield, Trim-Tab Leadership

Town Hall Panelists

1) Beverly Macy, CEO
Gravity Summit

2) Owen JJ Stone, Founder
Inquiring Mindz Media

3) Neal Scaffer, Author of “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn”

4) Ted Nguyen, Manager of Public Communications & Media Relations
Orange County Transportation Authority

5) Jason Therrien, President

Comments are closed.